Executive Summary
Autobotz Esports successfully hosted the Indus Battle Royale LAN Tournament on August 30 & 31, 2025, at the Chennai Trade Center. The two-day event featured intense 4v4 Team Deathmatch (TDM) battles, appearances by Tamil Nadu’s most popular streamers, and an enthusiastic live audience. The event created strong community engagement, emphasized the pride of "Made in India", and maximized Indus’s visibility through branding activations and influencer participation.
Tournament Details
- Game Title: Indus Battle Royale
- Format: 4v4 Team Deathmatch (TDM)
- Duration: 2 Days (August 30–31, 2025)
- LAN Setup: Two teams (4+4 players) competing per match
- Rounds Played: 56
Audience & Engagement
- Event Format: LAN tournament with live spectators
- Venue: Chennai Trade Center
- Audience Size: 10,000+ attendees
- Community Impact: Strong engagement with streamers & local teams
Event Highlights
- Streamer Participation: 8 of Tamil Nadu’s biggest YouTube streamers competed, sharing valuable feedback on Indus.
- "Made in India" Narrative: Strong emphasis on Indus as a locally developed title resonated deeply with players and fans, generating immense pride.
- High-Energy LAN Battles: The competitive atmosphere kept both spectators and participants highly engaged throughout the two-day event.
Strategic Brand Dominance
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Physical Presence:
- Indus-branded standees at the entrance
- An immersive Indus-themed backdrop for photos
- High-space booth allocation ensuring brand dominance
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Digital Impact:
- 360° camera booth drove massive organic reach
- Custom branded reels were uploaded, garnering over 1 million views and amplifying the event's buzz
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Influencer Amplification:
- 8 top YouTube streamers cultivated a powerful narrative
- Provided direct brand endorsement to dedicated communities
Promotion Video Engagement
- Total Views: 1,20,000+
- Total Impressions: 5.8 Million+
- Average Watch Time: 1:45 Minutes
- Click-Through Rate (CTR): 5.2%
- Key Platforms: Instagram Reels
Prize Distribution
Winner Reward: ₹700 per round winner
Total Matches Rewarded: 28
Payment Method: Direct transfer to winning players
Conclusion
The Indus Battle Royale LAN Tournament at Chennai Trade Center was a successful showcase of competition, branding, and influencer engagement. The event strengthened Indus’s identity as a proudly Made in India title, increased community awareness, and delivered a memorable esports experience. Autobotz Esports looks forward to further collaborations to scale Indus tournaments across India.